What it means to be a Tea Stylist.
I have personally created this name to better explain my Job. A Tea Stylist is a person who is able to bring the magic of a tea leaf into real life: moments of happiness and well-being can be gained from a simple cup of tea.
AREAS OF EXPERTISE
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Business & Strategic Development
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Negotiation with Suppliers and sourcing
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Marketing & PR
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Retail Management
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Tea Events
My experience in the Tea Market
As an TEA ENTREPRENEUR I founded ArtedelRicevere™ in 2002. That adventure allowed me to enter into the world of events and hospitality. Featuring tea as the main protagonist. Working with Luxury hotels (Ferragamo, Bulgari, Henri Chenot, Baglioni, Orient Express, Town House, Monte-Carlo SBM), and also many celebrity chefs (Alajmo, Leemann, Berton, Oldani, Scabin). Many high fashion brands have entrusted me with creating for them an exclusive tea menu ,as well as giving them and their staff training via my Tea Experience School.
As a TEA SOMMELIER, I develop tea menus for hotels and restaurants, selecting the best tea choices to be launched within their market. Creating exclusive blends, and fine tuning tea-featured recipes to ensure they can create a true tea experience for their customers.
As TEA MANAGING DIRECTOR of Orientis group Italy, I established the Italian branch of this French multinational Company, owner of some of the most important tea brands: Kusmi tea and Lov Organic. In less than one year the Company which, started from scratch, opened two commercial outlets, one on the 7° floor of the prestigious, laRinascente department store Duomo and another in Via Fiori Chiari. Both selling the Kusmi Tea brand.
As a TEA BLENDER some prestigious brands have asked me to help them create unique blends of teas to accompany their product line.
-for the most chic hotel in Milano, "Town House Galleria 7 stars" hotels I created their personal Seven Heven Tea blend. -I blended a perfect afternoon tea for Principe di Savoia Milan,
-Inspired by Trussardi perfume I prepared for them a special Herbal Tea blend to be used in their Bar.
As a TEA RETAIL AND PROJECT MANAGER Through out Italy I was responsible for opening many tea lounges and boutiques. I develop tea brands for my clients I help with brand positioning within the Italian and European market.
I am responsible for enhancing the Customer Experience by training staff in customer relations for instance I training the Peck and laRinascente Team.
As a TEA EVENTS MANAGER I organised many Wedding Tea Parties, Ceremonies and events where tea is the protagonist.
